What We Do

The success of any new business development strategy is measured by the return on your investment. We believe that a well qualified face to face meeting, with a senior decision maker, will provide the strongest and most consistent return on your marketing spend. Being direct, it also enables you to initiate and form ongoing relationships with potential clients.

At the core of our approach lies the professional cold call. This is supported by thorough market and target company research, extensive IT sector experience and a mature and conversational telephone manner.

Using a simple yet effective methodology, we tailor campaigns to identify and explore new selling opportunities for you. Initially we seek to understand:

• the key elements and benefits of your offering
• your target market – by sector, company profile and relevant decision maker
• what differentiates you from your competitors
• your appointment qualification criteria.

Once achieved, we begin to construct the message, or ’pitch’. On the average call, one has around two minutes in which to capture the prospects attention and communicate your message, while simultaneously gathering and responding to vital information about their specific requirements. We therefore endeavour to be as clear, confident and concise on the phone as possible.

We avoid scripts, trusting rather in preparation, flexibility and our ability to listen – something that is hard to do while reading. Toward the end of a call, we decide on the most appropriate way forward and either schedule a call-back or arrange a qualified meeting with a member of your sales staff. Whatever the outcome, we always leave the door open for future contact.

We invite you to test the results for yourself and benchmark the ROI against other marketing channels.